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‍Introduction

In today's rapid digital world, getting and keeping your audience's attention grows harder every second. While competing for attention in today's content-saturated marketplace, every business is trying out animated videos as an animated communication and engagement tool. This article highlights why animated videos are so important to the firm, the gains that come along with it, and 30 outstanding animated videos that will inspire your project.

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Importance of Animation in Marketing

Animation can convey a message through visual appeal, breaking down difficult concepts into smooth content, and is ideal for giving explanations of the products, services, or ideas. The attraction, interest, and delivery of very effective communication make animation work well for marketing. It also allows creative storytelling for enhancing brand personality and emotional connectivity with the audience.

The animation element lends even further to the sense of dynamism. With animations, the unimaginable can be conveyed, which cannot be duplicated with live-action, such as explicit colors, shapes, and movement. This flexibility is what makes animation a versatile tool for marketers who want a lasting impression on their audience.

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‍Benefits of Using Animated Videos for Business

More Engaging: It is more likely that people watch and share animated video content than static. Studies by Wyzowl have proved that 81% of businesses agreed that video through animated video increases their sales. The engaging nature in animation keeps viewers glued up to the end, thus reducing bounce rates and increasing the time a user spends on a website.

Flexible: Its application varies for different formats and platforms, from a simple social media post to dense online explainer videos. So be it an Instagram mini-story or an elaborate explainer video, the animation knows how to modify itself to fit into available lengths and formats. This makes it a very strong tool in the area of digital marketing.

Cost-Effective: As compared to a live video, animation can save costs as there are no actors, sets, and large production crews. Sure, initial investments in such talent and software can be costly, but for reuse and the simple updating of content, without needing a reshoot, both are certainly cost-effective in the long run.

Consistent: Live-action videos with the same quality and message can get boring, while with animated videos, the complete control over characters and their settings makes consistency quite easy. Consistency leads to a strong brand identity.

Simplified: It simplifies complex ideas and processes. Visual storytelling can be of great help in easily simplifying highly complex ideas and processes so that those in the audience will clearly understand them at the back of their minds. Animations can quite easily translate tough concepts down into manageable enlightening visualizations, which can boost the effective power of illustrations over the understanding and memorizing abilities.

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Top Corporate Animation Examples

Example 1: Spotify

Spotify uses animation to describe new features, attract users, and inform about services. Their animated videos are engaging and full of life, in perfect adherence with their brand identity vision. One such video is the animated explainer on how the feature "Wrapped" is breaking down a user's listening habits in a very interesting, attractive way. This doesn't just inform; it also entertains and keeps the users engaged by sharing it.

Example 2: Communyco

Communyco creates animated videos to highlight the features and benefits of their platform. With the help of animation, this company can easily explain its differentiations and complicated processes to potential users, thus making its offered services clear. This explainer video clearly depicted how its platform will make communication and collaboration within businesses easier, using clear visuals and a friendly tone to engage viewers.

Example 3: Slack

Slack uses animation to present an overview of how their communication platform can increase productivity and better collaboration. The animated explainer videos are quite clear, succinct, and very visually appealing. An example is their video on Slack Connect, which explains how businesses will now be able to securely engage with partners and clients, not just within an organization. The clean, simple animation really means that even what may be rather complex features could be made simple to understand.

Example 4: Wyzowl

Wyzowl is your one-stop solution for business animated explainer videos. Their animations are always impressive and create a very clear message in a very easy and interesting way. Take their video for PaymentCloud, for example: It explains precisely how they process payments without making it overly complicated. That is where animation can help to get these abstract concepts across in a concrete way.

Example 5: Guardicore

Guardicore is an animated video company that explains cybersecurity concepts and solutions in an approachable way. Its animations stand at the heart of creating technical content for a mass audience. Here is an example of their micro-segmentation video. It describes one of the most complex strategies in cybersecurity through simplicity of visuals, text, and some imagination for the viewers to grasp something so technical for a person who is non-technical.

Example 6: McDonald’s

McDonald uses animation in its advertisements to promote new releases and reach the desired audience. Their animations have a comic outlook with high colors that pass the message. A great example is their video for their McCafé line, and it really showed quality and variety in its sort of coffee offerings with a lot of energy and excitement. In a nutshell, the gentle animation suited the overall look of the brand and resonated well with a lot of viewers.

Example 7: New York Presbyterian

New York Presbyterian has an excellent series of animated videos that provide the public with important information on health-related issues. Such an animation is also interesting in demystifying complex medico information. A very good example is their video on matters of the heart and how one can have a healthy heart, simple visuals and clarifications of what should be done. That way, the medical information is so accessible and full of enthusiasm for its public education.

Example 8: Starbucks

Starbucks uses animation in their marketing in order to tell a story for the products based on sustainability. The animations are so appealing, and it builds an emotional feeling toward the audience. For example, in the video on the journey of the coffee beans to the farm, emphasis was put on ethical sourcing. The animation actually added some quality about a storyline in the video, so it was pretty engaging.

Example 9: BlueCross BlueShield

BlueCross BlueShield develops animation to facilitate the explanations of health insurance plans and benefits. Their explainer animated videos are very simple but have great information content for their customers to make their choice wisely. For example, this is evidenced by their explainer video 'Choosing the Right Health Plan': it contains all options with all possible benefits, presented in a very clear way. The use of animation, in this case, helped to break down complex information and make it digestible to the viewers.

Example 10: ERW 

ERW uses animation in the representation of their engineering solutions. Their videos are quite detailed and technical but accessible. Therefore, they are efficient in explaining complex engineering phenomena much more effectively. For example, take their video regarding advanced pipeline technology. It uses apparent visuals to explain how their solution is better in terms of efficiency and safety. Use of animation can be a great way to visualize complex processes of an engineering nature. 

Example 11: Kadence International

Kadence uses animation to demonstrate the features of their music software. Their videos are engaging and informative, explaining to prospective users the capabilities regarding the software. For example, their video on creating music tracks with Kadence details a step-by-step process on how one can compose, edit, and produce music using their platform. The addition of animation brings an extra dynamic to the tutorial and enables it to be more engaging.

Example 12: Bankwest

Bankwest uses animated videos to explain their financial products and services. Their animation is quite explicit and brief, creating an understanding in the customer regarding their options and how best to make improved financial decisions. For example, their video on home loans broke down the application process and different loan options that were available to the customers. The use of animation will demystify financial products, hence make them more accessible to a larger market base.

Example 13: Airbnb

Airbnb uses animation to expound on their service and the different traveling experiences. Their videos are so captivating, beautiful, and really bring out the value proposition. One of the outstanding videos is their explainer of the benefits of becoming an Airbnb host: with engaging visuals, one sees how to make money out of it and meet new people. The addition of animation personalizes it, hence making it more relatable.

Example 14: Pearl Certification

Animation helps Pearl Certification get across the benefits of their home certification services. Their animated videos explain the specifics behind their certification and how it can benefit a homeowner easily. Take, for instance, the headline video on advantages for a Pearl-certified home, where they share how certification can actually increase the worth of a home thanks to it being more energy efficient. Animation aids in attaining clarity in bringing out the purport. 

Example 15: Clever Devices

Handy devices use the application of animation to explain their transit technology solutions. The videos are technical, detailed and therefore engaging to understand. For instance, this is a video on ITS which is clear on putting across the visuals of their technology in improving the efficiency of public transport and safety due to transparent visual depictions. The animation helps the portrayal of complex systems and explains them more easily.

Example 16: PetTech

PetTech uses animation to promote their various pet care products. Their videos are humorous and colorful; in fact, they show such benefits one can get from their products for proper pet well-being. For example, a video advertisement for some smart pet feeder shows how the said product will provide the pet owner with an option to manage his feeding schedule and how your pet will always be well-fed with this device. The animation added a touch of play that makes the video much more engaging for the audience of pet owners.

Example 17: Apple

Apple applies animation in their product videos to explain the features and different ways their products work. Their animations are sleek, professional and totally resound with their brand image. For instance, this video of the features of the iPad Pro taps on animation to present the capabilities of the device in a way that is highly visually appealing. Animations add a high-tech feel, reinforcing once again how innovative and original the product is.

Example 18: Taylor Wessing

Taylor Wessing uses animated videos to explain legal concepts and services. Their animations are informative, professional, and help put across complex legal matters that are generally mystifying. One of the standout videos is the one explaining GDPR compliance—breaking down the regulations and how businesses can make sure they comply with the new laws. Animation helps in simplifying the legal jargon and makes it easy to understand for viewers.

Example 19: Med Mart

Med Mart uses animation to go about explaining medical equipment and services. Their videos are bright and informative, providing customers with the information they need to make an informed decision for their needs. One of their videos, for example, explained different kinds of mobility aids through an animation that showed how the series of aids could provide users with a better quality of life by showing the benefits, making them more concrete.

Example 20: Amazon 

Amazon uses animation in its marketing to sell products, explain services, and give its customers a better engagement. Their animated videos are creative, engaging, and communicate the message. One good example is a video that explains the benefits of Amazon Prime. They do it by using animation to highlight what the members of the membership can do. This can be better explained through the use of animation in order to express those benefits in a dynamic and engaging manner.

Example 21: Webfleet

Webfleet makes use of animated videos to explain their fleet management solutions. The animations are very technical in detail yet sound very simplistic for absolutely any business to understand the benefits these services bring. For example, the video is related to vehicle tracking, where the customer shows their technology that helps to track monitors and manage fleets in a more effective manner. The technicality of the information was simply made easier to understand by the use of motion put into the animation.

Example 22: Microsoft 

Microsoft uses animation in its product videos to outline features and elucidate how their software solutions work. Their animations are professional, engaging, and help users understand complex technical stuff. One of their best videos is an explainer for Microsoft Teams, where it explains how the platform enables businesses to foster collaboration and communication. Animation helps one vision the features, therefore making them more understandable.

Example 23: Nest

They use animation in their videos to show how their smart home products work. Their videos are very chic and high-tech in terms of style and very effective in communicating what the benefits of the product will be. For example, Nest released a video on the Nest Learning Thermostat, where they animate how the device learns the schedule of the user and helps in saving energy. Animation gives a futuristic effect, complementing the innovative nature of the product.

Example 24: American Express

American Express The animated videos of this major company are used to market the products and financing that are on offer. Their animations are clean, very informative, and bring to life the value of investing in products from such a company. An example is the video showcasing the benefits of the American Express Platinum Card—something that really pops, talking about the varieties of perks and rewards available. Animation is a way of making the benefits understandable.

Example 24: HonestGorilla

HonestGorilla utilizes animation in order to explain their software solutions. As can be seen, the videos are quite detailed and technical, yet incredibly engaging and very easy to understand. For example, its video about the data analytics platform shows exactly how businesses will be able to acquire insights from the platform and thus make better choices. The use of animation helps to illustrate complex data processes, and any business person can get hold of what is going on.

Example 26: Ahrefs

Ahrefs creates animated videos that describe their SEO tools and what they can do. These animations are useful, engaging, and help popularize obscure SEO topics among users. One of the lead videos is on keyword research, which shows how Ahrefs' tools can be used by any business to find meaningful keywords that will greatly improve search rankings. Animation helps to demystify SEO, making it more approachable to the viewer.

Example 27: Poppulo

Poppulo uses animation to reveal their employee communication platform. Their videos are clear, engaging, and show the value brought by their services. For example, one of the videos they used is about the advantages of internal communications software, showing businesses how to use their platform to drive and enhance employee communication and engagement. The animation is very vivid in illustration.

Example 28: B&Q

B&Q uses animated videos to promote its many products associated with home improvement. Their animations are funny, colorful, and therefore make the message go across on the different benefits that their products offer. A great example is that of DIY home projects, which uses animation to show how their products can be of help in helping clients finish a host of home improvement tasks. It allows the video to be more engaging to the intended target, injecting a playful aspect due to the incorporation of animation.

Example 29: TSB

TSB explains their financial services with the help of animation. These types of videos are usually very clear and precise, which will help the customer to understand their options. Now, the customer can make a good financial decision from the given options. Taking for example the available mortgage options: It explains to customers the types that are available, which may help a person choose appropriately to suit his need. Animation helps to simplify financial information for the viewer.

Example 30: Nestle

Nestle does animations to promote their products and sustainability. These animations are attractive and engaging, guaranteeing attachment to the target audience. One of the outstanding animations they did is the one that explains the sustainability initiatives this company has taken. Animation helps to convey the message in a very interesting and memorable way.

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Guidelines for Making a Good Animated Video‍

Set Your Goals

Before you even start producing an animated video, it is important to set the objective. What is the video's purpose? Do you want it to create an awareness of your brand, describe the product, or do you simply want to be interactive with your audience? You need to keep the goal at hand; the goal lines up the pace for the whole of the production process and makes sure your video works out just right.

Choose the Right Style of Animation

Different styles of animation would be better suited for different content and audiences. Think if 2D, 3D, motion graphics, or whiteboard animation suits best your message and brand. The appropriate animation style will support your video in being more effective and appealing to the audience.

Script Writing and Storyboarding

An animated video starts with a compelling script. Be clear, concise, and on-point with regard to what you want to achieve. Once the script is ready, create a storyboard to help you visualize each scene and the video's flow. Storyboarding ensures that the process runs smoothly and the final video adheres to your vision.

Design and Animation

In the design phase, create the visual elements that will be used in the animation. This includes characters, backgrounds, and other graphics. After the design phase, move on to the animation phase, where these elements are brought to life. Focus on creating smooth, engaging animations that effectively convey your message.

Voiceover and Sound Effects

Finish by adding a voiceover, and give it real life with sound effects. Choose a voiceover artist who will bring that tone and voice that suits your brand and content. Put sound effects and background music to back visuals, with every move more pronounced in sound, dragging the viewer into the scene with you.

Post-production Editing and Final Touches

With the animation completed, proceed with the voiceover and sound effects. Further, edit the video by giving it a perfect flow; however, timing and pace may be changed accordingly. Give a final touch with text overlays, transitions, and visual effects to complete the finish of your video.

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Conclusion‍

Summary of Key Points

Animated videos for business are a great way for any business to effectively convey their message to the target audience, engage with it, and build brand identity. There are quite a few benefits as well: they engage, are versatile, cost-effective, are consistent, and simplify any complicated idea.

This article showcased 30 exemplary corporate animation videos from various industries, highlighting the diverse applications and effectiveness of animated videos for business.

Future Trends of Animated Videos For Business

As technology continues to advance, the future of animated videos for business looks promising. Here are some trends to watch out for:

Interactive Animations: With the growing demand for user experience, interactive animations that allow viewers to interact with the content in real time will gain more momentum. For example, interesting product demos that allow users to interact with features and benefits will increase engagement manifold.

Personalized Videos: The current expectation is more and more personalized animated videos created in line with viewers' preferences and behaviors. Customization can seriously improve audience attachment and conversion rate. With the data and analyses available, a company can create video experiences that really speak to its target audience.

AR and VR: Combine AR and VR technologies with animated videos to make experiences highly embedded in memory. For example, customers can jump into AR demos of products offered, or take virtual tours through properties.

AI and machine learning: These will mostly be in the invention of more sophisticated and efficient processes of animation production enabling businesses to produce quality video outputs in a much faster and cheaper manner. These things will be able to automate different things in the animation production process, starting from the character movements up to the voice creation, thus enhancing both efficiency and creativity.

Sustainability and Social Responsibility: Even greater prominence will be given to animated videos with content that promotes sustainability and social responsibility. In our current world, the importance placed on these two dimensions is growing and is pertinent to consumers and businesses alike. These are filled with content businesses can animate to show their commitment to sustainability, teach audiences about environmental concerns, and show social responsibility.

The key to keeping animated videos effective and powerful in the digital moving world is by staying updated on these new trends and constantly working on improving your animation strategies. These are the new trends that a business can bank on to take it one step ahead, to be more engaging, and to literally connect emotionally with its audience.

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