Shaving just got a serious upgrade, and MOW Shaving is leading the charge. Meet the MOW™ Razor—a sleek, cordless, gel-free lifesaver that turns your morning shave into something you actually look forward to. Its patented rolling head doesn’t just shave; it glides, massages, and says goodbye to cuts and nicks like a pro.
For this project, we introduced Steve—the rugged, relatable guy you’d totally grab a beer with. Steve’s got jokes (and a solid jawline) as he compares mowing your lawn to mowing your face. The video blends humor, charm, and that “ah-ha” moment when you realize shaving doesn’t have to be a chore. Bonus: It’s all captured with a smooth, effortless vibe that mirrors the razor’s magic.
Now live on MOW’s website and socials, the video is helping busy, no-nonsense guys rethink their shaving game.
Ready to see what the buzz is about? Hit our website and watch the video—it’s a cut above the rest!